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Tracking system - Botto Platform

Tracking system

Track user clicks on links in sent messages and enrich their digital profile.

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  • Tracking Links

    Build the necessary communications while significantly improving their effectiveness

  • Click tracking

    Monitor customer activity at various stages of communication

  • Data enrichment

    Collect information
    about customer actions
    companies into a single profile

  • Complex scenarios

    Use flexible settings to work with customers across different scenarios

  • Domain integration

    Set up your domains in the Botto Platform to track campaign results

  • Detailed reports

    Receive detailed reports on the results of each step in customer communications

How it works?

Launch campaigns with tracking links, get detailed insights into customer actions, and enrich their digital profile.

Creating a link

  • Tracking Links

    Go to the Materials section, then to the Link tab. Create a new tracking link by filling in all the required fields and click the Save button.

    The material you created will appear on the Additional Materials page under the Links tab. Later, we’ll need the ID of this material.

    Cascade Campaigns

    In the Campaigns section, create a new campaign. In the Basics stage, under Scenarios, select Voice + SMS Cascade. In the message text, specify the ID of the previously created link: {{tracker:325}}. This will allow you to track link clicks and respond to customer actions using configured scenarios.

Uploading and analyzing audiences

  • Contact Lists

    In the Audience stage, select Add Audience from the list to choose an existing one or create a new contact list. You can upload a file in .csv, .txt, .xls, or .xlsx format, or manually enter contacts separated by commas.

    You can add multiple lists, each of which will be processed sequentially.

    It is recommended to analyze your audience before launching the campaign.

Channels сonfiguration

  • Cascade Campaigns

    In the Channels stage, under Telephony, select a number for sending voice messages. If you don’t have one, you’ll need to rent it. For sending SMS messages, in the SMS section, choose an existing campaign channel or create a new one.

    This way, you can reduce SMS notification costs by up to 40%. Additionally, it’s recommended to use various communication channels to deliver information to subscribers, ensuring the best results.

Scenario setup

  • Complex Scenarios

    In the Scenarios section, you can edit or create complex scenarios consisting of multiple actions and DTMF conditions.

    The Botto Platform provides a detailed guide for working with the no-code editor, which outlines all available Actions and their configurations.

    Actions

    The robot's prompt asks the subscriber to say "Yes" or press the digit "1." If the condition is met, the Action is triggered—sending a message that includes the tracking link.

Launch

  • Scheduler

    In the Planning stage, you can choose a convenient campaign schedule or use pre-configured scheduler settings.

    To complete the process of creating a cascade campaign with a tracking link, simply click the Create button.

Results

  • Breakdown

    In the “Breakdown” section, select the campaign you’re interested in. This will allow you to access up-to-date statistics and a detailed analytical report on clicks to the tracking link and each stage of the campaign.

    CDP Platform
    Gather information about your company’s customers into a unified profile.

Cases

Botto Platform is an effective tool for generating quality leads
and the results of our clients confirm this.

See all

Rates

No monthly fee. You pay only for calls and SMS messages.

A free trial period is available for new customers.

  • DMP

    We will check email addresses

    from any email provider.

    Connect
    0.5
    $
    per unit
  • Telephony

    Send voice
    message broadcasts

    Connect
    0.0008
    $
    per sec
  • SMS messages (SMS)

    Launch campaigns

    to any carrier

    Connect
    0.12
    $
    via SMS
  • Room rental

    Rent multiple numbers

    from any operator.

    Connect
    0.23
    $
    per room
  • Text-to-speech (TTS)

    Convert message text

    into speech

    Connect
    0.00008
    $
    per character
  • Speech recognition (STT)

    Use the speech

    recognition system.

    Connect
    0.005
    $
    up to 15 seconds
  • Email

    Send

    messages via email

    Get a consultation
    None
    $
    soon
  • Contactability score + points

    We will forecast the subscriber's

    reachability, taking into account

    all communication channels.

    Connect
    0.008
    $
    per unit
  • Contact scoring (voice) + point

    We will forecast the subscriber's

    reachability, taking into account

    all communication channels.

    Connect
    0.007997
    $
    per unit
  • Contactability scoring (SMS) + score

    We will forecast the subscriber's

    reachability, taking into account

    all communication channels.

    Connect
    0.008
    $
    per unit
  • Answering machine filter

    Save money on calls

    to answering machines

    Connect
    0
    $
    per unit
  • Messaging apps

    Send messages

    via messaging apps

    Get a consultation
    None
    $
    Soon
  • Pool rental

    Rent a system

    number pool

    Connect
    0
    $
    per unit
  • Calls from the pool

    Send mass messages

    using the system number pool

    Connect
    0.0007
    $
    per second
  • Answering machine filter

    Save money with the improved

    answering machine filter.

    Connect
    0
    $
    per unit
  • Call Optimizer

    Do not call subscribers

    who do not answer the phone.

    Connect
    0
    $
    per unit
  • Label

    Label calls

    to display the label

    Connect
    0.004
    $
    per unit
  • MAV

    Automate

    mass mailings

    Connect
    0.004
    $
    per unit
  • Telegram Validation

    Phone validation

    Telegram

    Connect
    0.01
    $
    per unit
  • Whatsapp

    Phone validation

    whatsapp

    Connect
    0.004
    $
    per unit
  • Facebook

    Phone validation

    Facebook

    Connect
    0.004
    $
    per unit
  • Validation

    Based on the check results,

    we will display MCC/Timezone/Linetype/Format.

    Connect
    0.002
    $
    per unit
  • Validation+

    Based on the check results, we will display the MCC, MNC, MNP, line type, time zone, and format.

    Connect
    0.004
    $
    per unit
  • Instagram Validation

    Check availability

    for the Instagram number

    Connect
    0.70
    $
    per unit
  • Contactability score + points

    Let’s forecast subscriber contact rates

    across voice and text

    communication channels.

    Connect
    0.008
    $
    per unit
  • Tagging by phone and email

    We will profile and sort client

    contacts based on their interests.

    Connect
    0.005
    $
    per unit
  • Email validation

    Find potential clients based on signals of interest.

    Connect
    0.004
    $
    per unit
Try for free

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