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Platform update: DMP for audience building and triggers for automated workflows
September 10, 2026We’re introducing two new capabilities that make audience management easier: DMP automatically collects contacts, while triggers launch actions based on the conditions you define — no manual intervention required.
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Yerevan has once again become a meeting place for the affiliate industry
Yerevan, May 30, 2026Yerevan has once again become a meeting point for the affiliate industry, and the Botto Platform team couldn't miss one of the most anticipated events of the year: MAC 2026.
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Dear customers, we would like to inform you about the upcoming changes in scoring rates, which will take effect on May 8.
08 May 2026The cost of services will be calculated according to the current tariff grid and usage volume. The updated terms will be available in your personal account.
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Major Scoring Functionality Update on the Platform
10 feb. 2026We’ve released a long-awaited major update to the scoring module. The platform now predicts connectability even more accurately and helps you choose the most effective communication channel.
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❗️ From December 3, 2025, the tariffication of outgoing calls in the Russian Federation changes on the platform
From December 3, 2025What changes in billing on our side from December 3?
Reduce your call costs: automatically optimize each mailing
After the Federal Law No. 41-FZ came into force, calling became more expensive, so we automatically optimize each of your campaigns to reduce their cost.
What is now included for free for each campaign?
🔹 Voice mail history: we don't call numbers where voice mail, voicemail, or "smart assistant" previously triggered.
🔹 Pick-up history: we don't call numbers that consistently didn't answer, were dropped, or gave 0 seconds for the last three consecutive attempts.
These two optimizers reduce call costs by an average of 35%. If you wish, you can disable them in the mailing settings.
If you wish, you can save even more money by adding a contact score check to your audience. Include subscribers with a contact score of 10 in your mailing, and the cost of a lead (goal) will decrease by another 25-30%.
Less empty calls, more real conversations, and higher conversion rates. Are you ready to start now? 😉
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