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Audiences under control: launching a new segments section!
Friends, we have a major update — a new section dedicated to segment management has been added to the platform. This is a comprehensive module that unlocks new possibilities for database management and audience building. Now, you can not only upload contacts for campaigns but also clean, filter, verify, and split them into targeted groups—all directly within the system.
Contact Validation
With validation, you can check a phone number's country and region, identify the carrier and line type, determine its timezone, and assess how active the number is.
The system will show if a contact is registered on WhatsApp or Telegram. For email addresses, a validity check is available. All options are selected manually, and the final cost is displayed immediately after configuring the parameters.
Data Normalization
The normalization function helps bring contact data into a unified standard. The platform automatically converts numbers into an international format, separates multiple numbers if they are listed in a single line, converts Cyrillic domains to IDN format, and replaces Unicode symbols with ASCII. It also removes unnecessary labels from email domain names.
Segmentation
Segmentation allows you to isolate a specific audience from your entire database—based on number activity, line type, presence of messengers, modification date, timezone, validity, and other parameters.
This is especially useful for targeted campaigns and personalized communications. There's no need to use external tools—everything works within a single platform!
Additionally, you can copy any segment or manually edit its contents. The editing tab displays the status of each number: active, inactive, or not related to Russia. And if needed, you can launch scoring for specific numbers directly from this tab by selecting the desired actions with a single click.
Now, working with databases is not just a list of numbers, but a fully-fledged, managed environment. The new section is already available to all platform users.
And this is just the beginning: more convenient tools for precise and fast audience management are on the way
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