Major Scoring Functionality Update on the Platform
-
Platform update: DMP for audience building and triggers for automated workflows
September 10, 2026We’re introducing two new capabilities that make audience management easier: DMP automatically collects contacts, while triggers launch actions based on the conditions you define — no manual intervention required.
-
Yerevan has once again become a meeting place for the affiliate industry
Yerevan, May 30, 2026Yerevan has once again become a meeting point for the affiliate industry, and the Botto Platform team couldn't miss one of the most anticipated events of the year: MAC 2026.
-
Dear customers, we would like to inform you about the upcoming changes in scoring rates, which will take effect on May 8.
08 May 2026The cost of services will be calculated according to the current tariff grid and usage volume. The updated terms will be available in your personal account.
-
Major Scoring Functionality Update on the Platform
10 feb. 2026We’ve released a long-awaited major update to the scoring module. The platform now predicts connectability even more accurately and helps you choose the most effective communication channel.
-
❗️ From December 3, 2025, the tariffication of outgoing calls in the Russian Federation changes on the platform
From December 3, 2025What changes in billing on our side from December 3?
Major Scoring Functionality Update on the Platform
We’ve released a long-awaited major update to the scoring module. The platform now predicts connectability even more accurately and helps you choose the most effective communication channel.
What’s new and available now:
Phone validation
We identify MCC, MNC, MNP, line type, and time zone — a basic quality check of a phone number before any outreach.
Phone connectability (Voice)
We predict how reachable a subscriber will be specifically via voice calls. Fewer unanswered calls — higher call center conversion.
Phone connectability (SMS)
We estimate the probability of delivery and response in the text channel. Useful for SMS campaigns and OTP scenarios.
Unified phone connectability score
A single score that takes all communication channels into account: voice, SMS, and messengers. A quick way to understand whether the contact is truly active.
Messenger validation
We check the availability of WhatsApp, Telegram, and other messengers linked to a phone number.
Email validation
Verification of email addresses across all major email providers — clean your databases and avoid unnecessary costs.
Phone and email tagging
We profile contacts by interests so you can segment audiences more precisely and work with your database consciously, not blindly.
This update turns scoring from simple data validation into a full-fledged decision-making tool: who to message, who to call, and which channel will deliver the highest response.
To personalize our services, our website uses cookies and other analytics systems. You can disable these features in your browser settings.
By continuing to use our website, you consent to the use of cookies and the collection of data through web analytics services in accordance with our privacy policy.