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Platform update: DMP for audience building and triggers for automated workflows
September 10, 2026We’re introducing two new capabilities that make audience management easier: DMP automatically collects contacts, while triggers launch actions based on the conditions you define — no manual intervention required.
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Yerevan has once again become a meeting place for the affiliate industry
Yerevan, May 30, 2026Yerevan has once again become a meeting point for the affiliate industry, and the Botto Platform team couldn't miss one of the most anticipated events of the year: MAC 2026.
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Dear customers, we would like to inform you about the upcoming changes in scoring rates, which will take effect on May 8.
08 May 2026The cost of services will be calculated according to the current tariff grid and usage volume. The updated terms will be available in your personal account.
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Major Scoring Functionality Update on the Platform
10 feb. 2026We’ve released a long-awaited major update to the scoring module. The platform now predicts connectability even more accurately and helps you choose the most effective communication channel.
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❗️ From December 3, 2025, the tariffication of outgoing calls in the Russian Federation changes on the platform
From December 3, 2025What changes in billing on our side from December 3?
Grant "START-1" for the development of IT solution Botto Platform
In 2021, our Botto Platform project was launched to compete in the Foundation of Innovation in the "START-1" category named "Digital Technology" – we presented and added to the design a digital platform for automating marketing and client communication.
Botto Platform automates communication and also provides insights into personnel performance. The security systems are trusted by over 700 companies across multiple countries.
Artem Novikov, General Director of Botto Platform:
– This year we have grown significantly over the past 3 years. The marketing solution requires more data, so you can obtain it from our sales team. In the future, we will expand the team and adapt the product for businesses in the Russian Federation. The product is designed for loyal businesses. The most important components may include requests, information, and health protection. The lightweight platform can easily be configured to operate hotlines, record customer data, or send notifications.
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