Platform update: DMP for audience building and triggers for automated workflows
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Platform update: DMP for audience building and triggers for automated workflows
September 10, 2026We’re introducing two new capabilities that make audience management easier: DMP automatically collects contacts, while triggers launch actions based on the conditions you define — no manual intervention required.
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Yerevan has once again become a meeting place for the affiliate industry
Yerevan, May 30, 2026Yerevan has once again become a meeting point for the affiliate industry, and the Botto Platform team couldn't miss one of the most anticipated events of the year: MAC 2026.
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Dear customers, we would like to inform you about the upcoming changes in scoring rates, which will take effect on May 8.
08 May 2026The cost of services will be calculated according to the current tariff grid and usage volume. The updated terms will be available in your personal account.
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Major Scoring Functionality Update on the Platform
10 feb. 2026We’ve released a long-awaited major update to the scoring module. The platform now predicts connectability even more accurately and helps you choose the most effective communication channel.
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❗️ From December 3, 2025, the tariffication of outgoing calls in the Russian Federation changes on the platform
From December 3, 2025What changes in billing on our side from December 3?
Platform update: DMP for audience building and triggers for automated workflows
We’re introducing two new capabilities that make audience management easier: DMP automatically collects contacts, while triggers launch actions based on the conditions you define — no manual intervention required.
DMP: three ways to build your audience
DMP is a new tool that automatically collects contacts using dedicated pixels. You can build audiences in three ways:
- ● By domain — collect visitors from the websites you specify and automatically turn them into ready-to-use audiences.
- ● By phone number — track numbers used by service representatives to call customers who have requested a callback. Only contacts who submitted a callback request are automatically added to the segment.
- ● By Alphanumeric Sender ID — specify the Sender IDs you want to track, and the platform identifies the contacts they have communicated with.
Contacts collected through DMP are automatically added to segments, so there’s no need to collect or upload lists manually.
You can also save contact lists directly in your account and reuse them across segments and workflows whenever you need them — without keeping separate files.
Triggers: workflows that start automatically
The second major update is our new trigger functionality. Triggers let you launch campaigns based on events and conditions you define, while the workflow determines what happens next.
Here’s what you can now configure:
- ● New contact triggers — automatically launch an action as soon as new contacts are added to a segment, including contacts collected through DMP.
- ● Scheduled triggers with limits — schedule an action for a specific time and set conditions based on the number of contacts available.
- ● Multi-step actions — build a sequence of multiple actions within a single trigger.
This means you can validate newly collected contacts and distribute them across the right segments before launching a campaign — all within one automated workflow.
The new functionality is now available to all platform users.
Want to learn more? Contact us and we’ll be happy to walk you through the new capabilities.
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